A principal designer and global design leader.
I'm a Principal Designer and Design Leader with 15 years of experience leading teams at Salesforce, Avanade, and Autodesk, among others. My focus is Product Design, Research, and UX — across consulting, agency, and product realms.
I'm based in Chicago but work globally with teams across North America, South America, Europe, and APAC, including offshore design studios for companies like Accenture, Salesforce, and Autodesk.
I've led multiple $1M+ engagements from sales through delivery, using a design-thinking-led process that drove an average 50% increase in CSAT — with a strong focus on creative problem-solving and an eye for patterns in research.
The company I keep
"Invaluable in understanding the creative process and building a creative team in 17 countries. He works across cultures and ensures a quality product."
SVP, Digital GTM Lead — Avanade/Accenture
"Bill's experience within UX is truly remarkable — a strong designer and team player who finds a way around any challenge."
Director, XD EMEA — Salesforce
"Bill played a pivotal role building and leading our team — from a small group to 20+ talented people. Exceptional, inclusive leadership."
Senior UX Manager — Google
"Detail-oriented but able to assess work from a larger strategic angle — moving projects forward from both ends. An extremely dedicated worker."
Content & AI Leader — Deloitte Digital